Rendered file
A 4K video file at your exact panel dimensions. Drops onto the playback equipment you already run.
- No new hardware
- Re-render on request when the screen changes
Services
From the concept to the cable
A media facade fails in the gap between the people who make the content and the people who mount the screen. We do both, so there is no gap to fall into.
Process
How a commission runs
- Step 01 · SurveyWe measure the surface — ratio, resolution, viewing distance, ambient brightness, and what the wall is made of. For projection we confirm throw distance and the mapping surface.
- Step 02 · ConceptsYour colours, typefaces and any restricted imagery are registered as production constraints first. Three concepts follow within one week.
- Step 03 · ProductionThe approved concept is rendered at the site's exact pixel dimensions. Because the work is code, changing the wall does not mean remaking the work.
- Step 04 · InstallationPanels, projectors, mounting, cabling, and the playback machine. Handed over running.
- Step 05 · SeasonsContent is swapped for seasons and events. Where a public API is wired in, the screen changes on its own.
Formats
Screen types we build for
| Building facade (projection) | Very large, seen from far away and at night. Slow movement, high contrast, no small type. |
|---|---|
| Exterior LED wall | Bright ambient light. Saturated colour and thick strokes survive daylight; fine detail does not. |
| Lobby LED wall (16:9) | Seen close, for a long time, by people waiting. Quiet, dense, non-repetitive. |
| Wide banner (32:9) | The eye travels left to right. Horizon-based work reads; centre-weighted work leaves the ends empty. |
| Column signage (1:6) | Read looking up. Vertical flow works; anything that gathers in the centre leaves the top and bottom bare. |
| Portrait signage (9:16) | Close range, single viewer. Fine detail is worth it here. |
Delivery
Three ways to take it
Pick whichever fits the equipment you already have.
Live code
The work itself, running in real time on a player we set up. Needed when the screen reads live data.
- Public API and database integration
- Recovers on its own if playback stops
Installed screen
Panel or projector, mounting, cabling, player and content as one contract.
- On-site survey to handover
- Seasonal content swaps
FAQ
Questions we are asked before signing
How long until we see something?
Three concepts within one week of the brief. Commissioned video work usually runs a month or more; ours is shorter because the media art is written in code rather than assembled in an editor. Your colours, typefaces and restrictions are registered as production constraints first, then planning, copy, visuals and playback code are generated together.
Why does it matter that it is code?
Because every screen is a different shape. A work written in code is re-exported at 32:9, 16:9 and 9:16 from one source and pushed to 4K or 5K. A delivered video file has to be remade whenever the screen changes. Our works are also deterministic — the same seed on the same canvas always produces the same frames — so the approved concept and the delivered work cannot drift apart.
Can the screen show live data?
Yes. Public APIs and institutional databases are wired into the work, so the same piece reads differently each day — air quality, weather, visitor counts, whatever the institution already collects. Ordinary signage players cannot do this; they play a fixed playlist. This runs on a player we set up.
Do you work outside Daegu?
Installation is carried out in person across Daegu, Gyeongbuk, Busan, Gyeongnam and Ulsan. Beyond that we arrange it around the travel schedule. Content-only delivery has no geographic limit — the file arrives by download.
We already have a panel. Can you just supply content?
Yes, and that is the most common case. Tell us the panel's pixel dimensions and we render to them exactly. If the panel has no reliable player, we can set one up and connect it over HDMI.
Send us the wall
A photograph and a rough measurement are enough to start.